Promotional Kit
In this section, find ideas and programs to help you market your involvement and stand out at the show.
EXHIBITOR LISTING (WEB & PRINT)
We are pleased to announce a partnership with Modenus to power our exhibitor listings page on the AD Home Design Show website. This collaboration offers exhibitors a more robust online presence, providing a visual tour of product imagery and helping attendees connect with you pre and post show.
Exhibitors must register to create their free listing by January 25. For full details, to register and to upload product imagery, click here.
PLEASE NOTE: Content you provide here will also be used for your exhibitor listing in the on-site printed Show Directory.
ADDITIONAL EXHIBITOR INFORMATION
We are collecting additional information for use by our PR team for the Show's marketing and PR initiatives.
Exhibitors must complete the form by February 4th. Click here to access the form.
DIRECTORY ADVERTISING
The Show Directory, including schedule of events, floor plan and exhibitor list, is distributed on-site to all attendees. Advertising opportunities are available in the directory. Download a rate card here or contact Suzannne Caputo at 201.592.7007 x22 or scaputo@ewwpi.com.
SHOW LOGO & BANNER ADS
Click here to download The Architectural Digest Home Design Show logo and banner ads to post on your website. This is a great way to promote your involvement! Exhibitors are welcome to include the logo in advertising and on other printed materials as well.
FREE PROMOTIONAL MATERIALS
Let us assist you in promoting your company’s participation in Architectural Digest Home Design Show. We've made it easy for you to invite your own area clients to see you at the Show. To supplement the e-mails, newsletters, postcards and full program brochure that we already send out, we can provide you with Show Post Cards. To order, please contact Molly Lewandowski at 646.778.3236 or mlewandowski@mmart.com.
MEDIA OUTREACH
MMPI staffs a Press Room at the show where editors can obtain information about exhibitors. We encourage all exhibitors to deliver 25-35 press kits to the Press Room from 10 am-5 pm Wednesday, March 21 (the last day of set-up). For media inquiries, please contact:
Novita PR
Danielle McWilliams
718.857.4806
danielle@novitapr.com
Alexandra Zwicky
718.783.4015
alexandra@novitapr.com
ASID BOOTH DESIGN COLLABORATION
We are pleased to again be working with the American Society of Interior Designers (ASID) NY. ASID has lined up an impressive roster of design talent who are willing to help you design your booth. This is a win-win FREE opportunity—You receive free design assistance to ensure your booth gets the attention it deserves and your ASID design partner benefits from on-site promotion and inclusion in the Show’s marketing materials.
For the list of available designers, please see the names below. Click here to visit the ASID website and peruse these designers’ portfolios. We encourage you to follow up directly with your choice designer to see if you can make a match. They welcome your call!
ASID Partner Designers for the 2012 AD Home Design Show
Robin Baron • Christine Baumann • John Buscarello • Kevin Byrne • Maggie Cohen • Erin Coren •
Taine D’Agostino • Carol DeBear • Dorian DeHaan Rossi • Rosemarie diSalvo • Barbara Feinstein •
Mimi Fong • Thomasin Foshay • Carl Freis • Pat Gerick • Phyllis Harbinger • Steve Huberman •
Benjamin Huntington • Crystal Jarrett • Coco Kanakis • Cam Lorendo • Shane Mounir • Tameka Pierre-Louis (Holmes) • Esther Sadowsky • Michele Safra • Carolyn Tierney • Marina Vaynshteyn • Ericka Williams • Margaret Wilson
BOOTH PROMOTIONS
Promotions can provide that spark that makes your exhibit stand out to attendees. Contests, giveaways and hospitality are all great ways to draw traffic into your booth. If you would like to sponsor a special promotion in your booth, we can provide exposure in a supplement to the Architectural Digest Home Design Show Directory. We will publish the details of your programs, product presentations, parties or other special events, allowing you to reach industry professionals and decision-makers.
To offer food service in your booth, contact BUTTERFIELD CATERING & CAFÉ
In addition to running the show concession/cafés, Butterfield is pleased to offer a wide range of event planning services available to AD exhibitors including cocktail parties, promotional events, and booth receptions. Menu planning, staffing, alcohol/bar coordination and equipment rentals are available. Please visit www.butterfieldmarket.com for further information.
Catering Contact
Joelle Obsatz
Director of Catering
212.772.8782 ext. 207
joelle@butterfieldmarket.com
Café Contact
Evan Obsatz
Operations Manager
212.772.8782 ext. 209
evan@butterfieldmarket.com
MAILING LISTS
We can provide you with lists of prospective Architectural Digest Home Design Show attendees, sorted by professional category and state, to increase your visibility before the show. Use these lists for special promotions, invitations and product information to increase traffic to your space.
To order a mailing list of prospective Architectural Digest Home Design Show attendees, please complete the Pre/Post Show List Order Form or contact Megan Reilly at mreilly@mmart.com
SELLING AT THE SHOW
Exhibitors may choose to sell items and/or stock an inventory at the show. Hand-carryable items will require a paid receipt to be taken out of the show. Larger items may only be removed from your display after the conclusion of the show (6 P.M.on Sunday, March 25.) Arrange for furniture purchases to be picked up or delivered to the buyer on Monday, March 26, during move-out hours, 8 A.M. to 5 P.M.
SPONSORSHIPS
Want to increase your visibility during the Architectural Digest Home Design Show? Sponsorships are a powerful traffic-booster. Sponsor an event, display your logo on show banners, provide furniture for the pressroom or choose one of our other creative advertising opportunities. Click here to learn more.
