PRE-SHOW MARKETING

Advertising
Free Promotional Materials

ADVERTISING

Official On-Site Directory
The Merchandise Mart’s International Casual Furniture & Accessory Market’s™ Official Show Directory highlights your showroom/Market Suites and offerings at Market. With more than 300 companies exhibiting at Market, your ad ensures that buyers will see your products and know where to find you. The Directory includes detailed floor plans, easily identifiable showroom listings and complete product category descriptions. The Official Show Directory is the ONLY publication handed to every buyer attending Market, and is used year-round as a valuable reference tool. The closing date is Monday, July 23, 2008. Contact Boyd Tasker at 847-675-7400 or btasker@homedecorbuyer.com.

AQUA Magazine
Are you looking for new opportunities to market your casual furniture and/or backyard accessories? If yes, take advantage of AQUA Magazine and reach over 15,000 pool & spa dealers nationwide– prime prospects for casual furniture sales. As the premier retailing and business magazine in the spa & pool industry, AQUA focuses on those specialty dealers who want more from their operations– more customers, more profits and more fun. AQUA targets those savvy retailers who realize they're in the backyard entertainment business, not just the pool, spa or furniture biz alone. Get a jump on your competition and showcase your products to this virtually untapped market.

Call your AQUA account executive today and learn how AQUA can open doors for your company. Eastern Sales: Shawn Gahagan at 800.722.8764 ext. 104 or shawn@aquamagazine.com; Western Sales: Stan Chambers at 800.536.3630 ext. 11 or stan@aquamagazine.com. Space closes for the September Show Issue on July 21 and ad materials are due by July 28, 2007. In addition to our monthly full circulation, the September issue of AQUA will be distributed on each floor at the Chicago Casual Market.

Casual Living
Put your ad dollars to work in the industry’s leading trade publication…Casual Living magazine. Casual Living provides the casual marketplace monthly with the most accurate and important industry and economic news, comprehensive research reports, new product introductions and complete show coverage, along with the largest bonus distribution (20,000) at major trade shows of any competitive publication. No wonder no other casual trade publication is more widely read and depended on by the retail community than Casual Living magazine.

The August issue of Casual Living will feature the International Casual Furniture & Accessories Market, including a special feature on the entries for the 2007 Design Excellence Awards Competition. Call Norman Hamilton today for complete information on rates and closing dates, at 336.605.3790. Ask about the special pre and post show packages.

"At Market" Show Daily Newspaper
Special opportunity: Take advantage of the “AT MARKET” issue of Casual Living/Garden Decor distributed during Market. Guarantee coverage of your products and location. This issue will feature live coverage of the Market and the winners of the 2007 Design Excellence Awards Competition. Call Cinde Ingram 336.605.1122 and Courtney Paschal 336.605.1001 for editorial submissions including photos and press releases. Call Donna Azzolini today for complete information on rates and closing dates, at 336.605.3788.

Garden Center Magazine / Garden Center Products & Supplies / Selling Elegance
Since 1915, Branch-Smith Publishing has been an industry leader in supplying high-quality marketing solutions to horticulture and garden/gift professionals. Through Smart360SM, Branch-Smith offers a wide array of publishing-related services to targeted market segments.

Two audited monthly publications and a quarterly supplement reach the home and garden specialty retail market. Garden Center Magazine provides insight into garden retailing trends for independent specialty home and garden centers. Garden Center Products & Supplies is designed as a visual purchasing guide for garden/gift products sold by garden centers and mass merchants. Selling Elegance, an up-market, high-quality garden gift supplement is distributed to gift shows and garden centers.

Branch-Smith Publishing is recognized as a leader in e-media with an award winning Web site www.GreenBeamPro.com, weekly e-newsletters and live RSS feeds from retailing and sustainability blogs.

For more information, contact Stephen Gent at 800.433.5612 or fax at 817.882.4121.

Garden Decor and Home Accents Today
In the continuing effort to promote the casual furniture industry, Merchandise Mart Properties, Inc. has again partnered with Reed Business Information publications—Home Accents Today, Garden Decor and Casual Living—in order to increase exposure and reach furniture and specialty stores.

The August/September issue of Garden Décor, which features garden and tabletop products at the Casual Show, is polybagged with Casual Living and Home Accents Today for a total circulation of more than 30,000.... promoting your products to key industry executives.

Electronic Opportunities
Reed Business Information provides a wide variety of electronic marketing opportunities to reach your customers. Whether it is electronic direct mail (e blast), e weekly newsletters, breaking e news, and website placement or web casts (online videos of your showroom), Casual Living magazine can get your message to the key decision makers in the casual market place. Call Norman Hamilton today for complete information on electronic marketing, at 336.605.3790.

In order to make a significant impact and help grow the home furnishings industry, your advertising support would be greatly appreciated. Special package rates are available from our partners at Reed Business Information. You can expect a maximum return on your advertising investment with these leading publications.

We hope you will support MMPI and Reed in our joint pursuit of promoting to the home furnishings industry. Please direct inquiries to us by calling Janice Lassiter at 336.605.1026, or Norman Hamilton at 336.605.3790 or faxing inquiries to 336.605.1158 or write us at Reed Business Information, P.O. Box 2754, High Point, NC 27261.

Hearth & Home Magazine
Dedicated to the Patio, Hearth & Barbecue Industries

Advertise in Hearth & Home's fall issues for increased exposure with buyers at the Casual Market AND with the largest audience of retail buyers in North America specializing in outdoor room furnishings.

Published monthly, Hearth & Home features in-depth coverage of sales and marketing trends, new products, industry issues, as well as corporate and retailer profiles. Hearth & Home's circulation gives your advertising the power to reach buyers from three related home product industries (patio, hearth and barbecue). It's the most cost effective trade advertising you can buy.
Call: 800-528-3772 today.

Home Decor Buyer
Home Decor Buyer delivers valuable new product information and trend analysis to a national audience of 35,000 qualified subscribers - the widest audience of decision makers for furniture stores, department stores, home stores, garden centers, mail order catalogs and independent specialty retailers.

Broaden your reach before the International Casual Furniture & Accessories Market by advertising in the August and September issues of Home Decor Buyer. Additionally, the September issue increases your exposure at Market with a special new product editorial feature on casual furniture and accessories and on-site bonus distribution.

Contact Boyd Tasker, Publisher, at 847.675.7400 or boyd_tasker@hoytpub.com to reserve your space today.

The Home Furnishings Business
The Home Furnishings Business umbrella of products include a monthly business & strategy publication with 20,000 retail subscribers, a daily newsletter, a website with original and archived content, and a regular webinar series. Marketblackbook.com is our online product and partner search tool and the Big Black Book is the industry's only all inclusive Buyer's Guide. No matter your goals and budget, if you're looking to reach smart retailers - we can connect you with our audience. Learn more at hfbusiness.com or at marketblackbook.com. Contact Amy Kyle 336 601 9011 or akyle@napco.com for further information. Home Furnishings Business - Relevant Content that Matters.

Home Furnishings Retailer
Home Furnishings Retailer is targeted to furniture retail store decision makers and is mailed monthly to approximately 13,000 retailers. The publication, owned by the retail members of the National Home Furnishings Association, is committed to helping home furnishings retailers improve their business by communicating the information and education they need. Home Furnishings Retailer is an authoritative business publication filled with articles researched and written to help the retailers run their business more profitably. The design and layout of the magazine makes it easy for the retailers to read and understand this valuable information.

Home Furnishings Retailer publishes a market issue for each Las Vegas and High Point market. Some other key issues include our annual Advertising and Marketing “Ad-Vice” issue in June, our September issues which focuses on the analysis and overview of the annual Retail Performance Report, and our December issue which has the editorial index for the year. We also publish an electronic version of the magazine which can be viewed by typing the link nhfa-retailer.epubxpress.com. To learn more about Home Furnishings Retailer and view the media kit and rate card go to www.nhfa.org and click on “publications” and then Home Furnishings Retailer. To learn about advertising opportunities please call 1-800-888-9590 ext. 6130 or email mpierce@nhfa.org.

Lawn & Garden Retailer
Through its quality editorial and extensive coverage of the latest products, Lawn & Garden Retailer provides inspired solutions for improving profitability to more than 19,000 lawn and garden retail professionals. For information about how Lawn & Garden Retailer can enhance your marketing efforts, contact Felix Schilling at (817) 731-9352 or felixschilling@sbcglobal.net.

Patio & Hearth Products Report

Patio & Hearth Products Report is a tabloid-sized publication for specialty casual furniture stores, retailers and dealers of patio, hearth, barbecue/grill, outdoor kitchen and outdoor-living products. Total circulation is 15,000, reaching specialty store and retailer owners and managers. Each bimonthly issue includes feature articles and departments on outdoor furniture, hearth products, outdoor kitchens and outdoor-living products. In addition, each issue of P&HPR features Product Profiles, a section of the magazine where we showcase new and existing products.

With each ad, advertisers receive two product releases within Product Profiles. The July/August issue of P&HPR will have bonus distribution at Casual Market in Chicago. Extra copies of the July/August issue will be distributed from our exhibit booth in addition to the publication bins that are located throughout the Merchandise Mart. Ad closing is June 20 with ad materials due by July 7. To reserve ad space or obtain additional information, contact Tony Ramos, Publisher, (310) 792-7448, tramos@peninsula-media.com.

FREE PROMOTIONAL MATERIALS

Free promotional materials are now available on a first- come, first-served basis until Monday, June 30, 2008. Submit the order form and you can receive your materials within 7-10 business days.

Materials include:

Four-Color Promotional Postcards
Four-color postcards are available to you at no charge to assist you in promoting yourself at the Market. These four-color mailers feature a standard front that corresponds with the overall show marketing theme, and a template on the back with space for you to fill in your location at the show along with a personal message. Send these postcards to your existing buyer base. (limit 100)

Promotional Stickers
Our self-adhesive promotional stickers can easily be attached to invoices, boxes or any other correspondence you are sending to your customers. The sticker includes the show name, dates and is customizable with your location at the show. (limit 100)

Logo- Chicago Casual Market
Sending out an e-mail or creating your own direct mail piece? Be sure to include these FREE, camera-ready International Casual Furniture & Accessories Market logos to use when creating your own marketing materials. Logos will be sent via e-mail.

ATTENDEE LIST ORDER FORM
If you would like to order a list of attendees from the previous market, please contact Aisha Williams at 312.527.7987 or awilliams@mmart.com to request the mailing list order form. This is a great opportunity to promote your company and products to a customized list of attendees. You must have been a 2007 exhibitor and paid in full for 2008 to receive the list.

WEB SITE LINK
If you are a current exhibitor for the 2008 International Casual Furniture & Accessories Market, your Web site should already be linked to the Market Web site. If not, please call Aisha Williams directly at 312.527.7987.