Marketing
Increased booth traffic with marketing and promotional opportunities designed to generate the most prominent buyers to your booth. Maximize your impact all day long, every day of the show, with pre-show, on-site and post-show visibility programs. Let the National Prom Market Chicago custom tailor a program that works for you. Please contact Stephanie Ambuehl at 312/527-7758 or sambuehl@mmart.com for more information on Marketing and Promotional Opportunities.
Click here to download and print out all the Marketing Manual Forms.
Marketing Opportunities
Accessory Display Cases
Attendee Lists
Exhibitor Website Link
Very Important Buyer Program
PROMwatch Fashion Show
Light Box Gallery
North Lobby Showcase
Prom Showcase
Show Directory Advertising
Accessory Display Cases
Show your merchandise in a display case that will be set up throughout the entire market. Picture your merchandise in a display case with signage…to be seen by every buyer that comes to the National Prom Market Chicago. You will have an individual
2' X 2' view case in which your product(s) will be merchandised by our professional visual merchandiser. To participate, please refer to the Accessory Display Case commitment form or contact Stephanie D’Ambrosio at 312/527-7751.
Cost: $125
Aisle Prom Display
Highlight your best design in a aisle display at the entrance of the Prom section.
Cost: $100
Attendee Lists
All lists of the National Prom Market Chicago attendees are available. Make your presence known at the National Prom Market Chicago by promoting your product line(s) to these high level buyers. Please contact Michelle Mailand at 312/527-7632.
Exhibitor Website Link
Drive traffic to your web site by linking your company’s website to the National Prom Market Chicago website. To participate please refer to the Exhibitor Web Site Link order form or contact Stephanie Ambuehl at 312/527-7758. Links will be listed at http://www.nationalprommarket.com/exhibitor/
Cost: Free
Very Important Buyer (VIB) Program
Our primary goal for the VIB program is to continuously bring in the most influential and qualified buyers that have not attended National Prom Market Chicago in the past year. Simply fill out the Wishlist Form with the stores you want to see here and fax it to us.
PROMwatch Fashion Show
We invite you to participate in the runway show that is a must for the buyers. Buyers enjoy lunch whle viewing the most updated looks for prom fashions.
* To participate in the fashion show, please refer to the fashion show commitment forms or contact Stephanie D’Ambrosio at 312/527-7751. Space is limited on a first come first served basis.
Light Box Gallery
We invite you to take advantage of this opportunity to direct retailers to your booth during National Prom Market Chicago. The blow-up images will be displayed in lightboxes on the 2nd-floor pedway, connecting the Holiday Inn Mart Plaza to the Merchandise Mart where retailers frequently travel this pedway during the market. Let retailers know you will be at the market, while giving them a preview of your current line or newest hot seller! To participate, fill out the order form and fax to 312/527-7971.
Cost: $1,400
Prom Showcase on the 7th-floor Market Suites
This is a great opportunity for you to feature your prom gowns on the market show floor where every buyer will see your product. This showcase, consists of five bust forms displaying your gowns and is professionally merchandised. Limited space available. To participate, please refer to the Prom Showcase commitment form.
Cost: $1,000
North Lobby Showcase
Spotlight your gowns in the historic Merchandise Mart lobby to be seen by thousands of prom retailers. Attendee Registration is located in the north lobby, and therefore is a key place to grab the attention of Prom retailers. Your gown will be highlighted in a show-stopping display for the duration of market. This opportunity is limited, so reserve your spot soon by filling out the order form.
Cost: $200 per gown
Show Directory Advertising
Feature your advertisement in the National Prom Market Chicago Directory that reaches all of our buyers. To purchase advertising in the National Prom Market Chicago Directory, contact Ascend Media at 913/344.1411.
