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Dear NeoCon® Showroom and Market Suites Exhibitor:

Welcome to NeoCon® World’s Trade Fair 2008. We thank you for your support and participation of NeoCon, THE largest industry event in North America. This year we anticipate over 1,200 exhibiting companies and plan for an attendance of over 52,000.

This Exhibitor Marketing & Services Manual will help you make the most out of your investment in NeoCon. Please take the time to review the documentation that follows. We have outlined everything you need to assure a smooth show – from move-in to move-out. In addition, we have added information to help you attract attendees to your showroom or market suite.

If you have any questions, please feel free to contact any member of the NeoCon team. Our job is to make NeoCon a success for you.

Thank you again for your support, we look forward to your joining us for the 40th annual NeoCon World’s Trade Fair in 2008.

Sincerely,

Mark Falanga
Senior Vice President
Merchandise Mart Properties, Inc.