WELCOME

Dear NeoCon East Exhibitor:

We are pleased to welcome you to Neocon® East 2008!

This Exhibitor Marketing & Services Manual will help you to maximize your investment in exhibiting during NeoCon East. It is filled with marketing and promotional opportunities that can deliver your message to target audiences. While we do everything possible to reach new prospects, it is up to you to "stand out from the crowd" and draw the most possible traffic to your area. From sponsorships to booth design, learn successful ways to attract more attendees to your booth. The manual also includes operational recommendations for smooth move-in, run of show and move-out details.

The marketing and management team of Merchandise Mart Properties, Inc. (MMPI) works hard to make your participation a success. We have included in this manual many different order forms that you can complete and fax back to easily take advantage of our valuable services. Most importantly, remember we’re here to help you get the most out of the show!

We hope this manual will provide you with all the necessary information to make your exhibiting experience a successful one. If you have any questions, feel free to call, e-mail or write. We welcome your feedback and look forward to working with you over the next few months!

Sincerely,

MARKETING TIPS

Now that you have secured a great space on the show floor, it’s time to begin thinking about the opportunities this show offers you and how to advantage of your investment at NeoCon East.

Please CLICK HERE to provide us with the appropriate contact information for the member of your team who will be handling all public relations, special events and marketing initiatives for NeoCon East 2008. We will then be in touch with that person to better assist them with their planning as it relates to your company’s marketing initiatives.

Here are some important contacts to keep on file. We are more than happy to discuss all the great opportunities available to you as a NeoCon East Exhibitor:

From sponsorships to hospitality, mailing lists to VIP invitations, as a NeoCon East exhibitor, you are in a great position to consider how you want to promote your company, market your brand and products and maximize your visibility. CLICK HERE to access the NeoCon East Marketing Manual and discover the countless marketing and promotional resources available to you.

SPECIAL EVENTS

For a complete list of special events taking place during NeoCon East, CLICK HERE.

MERCHANDISE MART PROPERTIES, INC.

Merchandise Mart Properties, Inc. is the world leader in developing, owning and managing merchandise marts, design centers, market buildings, as well as trade and consumer shows. We have three primary areas of focus:

PROPERTY MANAGEMENT

This division specializes in ownership and management of design centers and market buildings. Our buildings, such as The Merchandise Mart™ in Chicago, the L.A. Mart® in Los Angeles and the Boston Design Center in Boston, are home to approximately 2,000 showrooms. Each showroom is maintained by manufacturers or distributors hoping to reach a key target audience. As market makers, our staff attracts this key target audience to the building by producing trade shows, conventions, educational programs and special events.

TRADE AND CONSUMER SHOW MANAGEMENT

MMPI is one of the largest trade and consumer show producers in North America. Each year, we mount more than 300 trade and consumer shows, conventions, conferences, educational programs and special events that bring buyers and sellers together.

INDUSTRY EXPERTISE

We specialize in 11 key industries: office and retail; home furnishings; kitchen, bath and building products; contract furnishings; casual furnishings and accessories; gift and home; apparel; contemporary art; international antiques; fine crafts; and construction/real estate. As a result, we’ve developed an invaluable brain trust built on years of experience, carefully cultivated contacts and specialized knowledge, all of which work to elevate our showroom acumen, marketing communications and trade show operations in these industries.