Dear NeoCon Exhibitor:
Welcome to NeoCon 2011. We thank you for your support and participation of NeoCon, the largest industry event in North America. This year we anticipate over 700 exhibiting companies and plan for an attendance of over 40,000.
This Exhibitor Marketing & Service Manual will help you make the most out of your investment in NeoCon. Please take the time to review the documentation that follows. We have outlined everything you need to have a snooth show-from move-in to move-out. In addition, we have added information to help you attract attendees to your showroom or market suite.
If you have any questions, please feel free to contact any member of the NeoCon team. Our job is to make NeoCon a success for you.
Thank you again for your support, we look forward to you joining us for NeoCon 2011.
Sincerely,

Mark Falanga
Senior Vice President
Merchandise Mart Properties, Inc.
