Welcome

Welcome
            General Show Information
            Marketing Opportunities
            Events / Special Features
                Piers 92/94 & MMPI

One of a Kind Show and Sale® NY 2009

Welcome to the first annual One of a Kind Show and Sale® NY!  We are thrilled to be partnering with you for the launch of the show. You are among a select group of artists, artisans and designers who have the opportunity to participate in One of a Kind -- one of the top rated fine art and fine craft fairs in the country! Your participation in the One of a Kind Show will expose you to an expansive audience of over 30,000 shoppers!


This exhibitor manual will provide you with important information to will help you to make the most of your experience at the One of a Kind Show.  In it you will find useful information about the show and Piers 92/94, promotional information and ways for you to maximize your exposure at the show, and operational information with move in, run of show and move out details.  If at any time you have questions, please do not hesitate to contact any member of our team.


Once again, welcome! We look forward to seeing you soon


GENERAL SHOW INFORMATION


After 35 wildly successful years in Toronto and eight in Chicago—the One of a Kind Show and Sale is coming to New York City!

Launching December 10-13, 2009 at Pier 94, the One of a Kind Show and Sale® NY will be an extraordinary holiday shopping show featuring the best in fine art and fine craft from hundreds of unique artists, artisans and designers from across North America. Each item for sale at the show will be made by hand, one piece at a time, and every artist represented will be in attendance—offering shoppers the wonderful opportunity to buy pieces directly from the artist who created it and support the independent artist community.


Dates/Hours
December 10, 5pm-9 pm (Preview Night)
December 11, 11am-8pm
December 12, 10am-7pm
December 13, 10am-5pm


Location
Pier 94, 12th Ave. at 55th St.
New York, NY 10019


Ticketing
Tickets are $15 for adults and $12 for seniors and students. Children 12 and under are free. Tickets can be purchased in advance on our website for a special online price of $12 until the beginning of the show.


Website
Our website address is www.oneofakindshowny.com.


MARKETING OPPORTUNITIES


MARKETING CAMPAIGN

The 2009 One of a Kind Show and Sale® NY is marketed via an aggressive attendee communications effort combining advertising, online marketing, direct mail, public relations, and partnership marketing and drawing an anticipated 30,000 attendees to artist booths at the show. 

  • “Save the Date” postcards for artist use
  • “Promotional Stickers” for artist use
  • Complimentary Passes
  • VIP mailings
  • Advertising in The New York Times, New York Magazine and other key New York media
  • Online advertising on nYtimes.com, nymag.com, and Daily Candy
  • Show website with artist directory and artist locator/image gallery feature
  • E-blast campaign to e-mail lists of 100,000 plus
  • Show banners/signage
  • Public relations efforts focused on multi-media coverage including all important print, broadcast and online outlets
  • City-wide cultural partner outreach
  • Social media outreach including Facebook, Twitter and blogs


SHOW PARTNERS

For our launch in NY, we have received enthusiastic support from major New York City partners to host special events for artists and shoppers and provide significant promotional support. We are proud to announce our current partners (as of 8.27.09) for the show include:

  •  The New York Times
  •  New York Magazine
  •  ReadyMade
  •  American Craft Council
  •  Daily Candy
  •  Etsy
  • Fashion Group International
  •  Interior Design Magazine
  •  Hello Craft
  •  Museum of Art and Design
  •  NYC & Company
  •  Urban Glass


PROMOTIONAL TOOL KIT

The Promotional Tool Kit is an online marketing tool for artists. It gives artists control over their own promotion at the show. The Promotional Tool Kit includes information and online forms for: Artist Listing; Artist Locator/Image Gallery; Media Exposure; Mailing Lists; VIP Program; Artist Demonstrations & Studio Talks; Product Displays; Fashion Shows & Fashion Displays; Web Banner Ads; and Promotional E-Blasts. Each artist was assigned a personal ID and password so they can fill in the information directly on the Web site without printing any paperwork. Feel free to contact Paige Sims at 312.527.3209 or psims@mmart.com with any questions or concerns. If you have not yet visited the Promotional Tool Kit at http://www.exhibitorinfo.com/oneofakindshowny/index.cfm, we encourage you to visit today to take care of some approaching deadlines.
 

MARKETING MATERIALS FOR ARTISTS

By early-November, you will receive a shipment with 100 Show Brochures/Complimentary Passes.
These materials are for your distribution/mailing to clients and prospects and will help you promote your
presence at the One of a Kind Show. Additional materials may be available on a limited basis. Please contact Paige Sims at 312.527.3209 or psims@mmart.com with requests or questions.
Please note that individuals on the list(s) you may have submitted through the Promotional Tool Kit will already have received materials from our offices.

In addition, you will receive an e-mailable version of the Complimentary Pass that you can forward to your customer e-mail lists. You will receive this email in mid-November.


ONLINE MARKETING OPPORTUNITIES

  • E-mailable Complimentary Pass to the One of Kind Show and Sale® NY
    By mid-November, the One of Kind Show and Sale® team will be sending you an e-mailable complimentary pass that you can forward to your e-mail lists.
  • E-blast Campaign
  • We are in the process of sending out a series of e-blasts about the show to our 100,000+ consumer e-mails. Each time we send out an e-blast, we will also e-mail them to you.
  • We encourage you to forward them on to your e-mail lists.
  • Online Banner Ads
    We have created online banner ads promoting the One of Kind Show that you can copy and paste onto your website if you have one. These banner ads are currently available through your Promotional Tool Kit.
  •  Artist Locator/Image Gallery


The Artist Locator/Image Gallery allows users to search and view information and images from each artist in the show. This function is live on the One of Kind Show and Sale® website. Please take a look at your information and the images listed and if you have any changes, please visit the Promotional Tool Kit.


V.I.P. CLIENT LIST
Submit the mailing list for your ten best clients and we will mail them (plus a guest) V.I.P. credentials on behalf of you. The V.I.P. Shopping Program will include complimentary entrance to the show for all 4 days, access to an exclusive lounge, complimentary coat and package check and invitations to exclusive V.I.P. events. To submit your V.I.P. client list, please log into the Promotional Tool Kit and upload your list by September 18.


MAILING LISTS
If you have not already done so, please log into the Promotional Tool Kit and submit your mail/email lists so we can send your clients One of a Kind Show materials and special offers, free for you! So if your list has 10 contacts or 10,000+ contacts, we will tell them about the show! Lists are due September 18.


MEDIA AND PUBLICITY
The Public Relations Office of MMPI is here to work with you to make your experience at the One of a Kind Show the most successful it can be. In addition to promoting the overall event, the PR team is interested in hearing about you and your work. Please visit the Media Exposure link on the Promotional Tool Kit and tell us about anything that might be newsworthy. We would also be happy to provide you with a copy of our Media List for your own efforts.
Please contact Sophia Weiss at 312.527.7841 or sweiss@mmart.com.



EVENTS/SPECIAL FEATURES
BEFORE AND AT THE ONE OF A KIND SHOW AND SALE® NY
(As of 8.27.09; additional information will be emailed)


ARTIST PROGRAMS


Artist Orientation Webinar
Thursday, October 13, 10am-12pm CT
All artists are invited to a special Artists Orientation Webinar on October 13 from 10a.m.-12p.m. CT.  The webinar will allow you to call in and/or log in via a computer to view an Artist Orientation Presentation. At the webinar, we will walk through all of the details covered in this Exhibitor Manual, as well as information covered in the Promotional Tool Kit. Artists will be given the opportunity to talk directly with the One of a Kind Show operations, sales and marketing staff and ask questions.  If you are planning on joining this webinar, please RSVP to Paige Sims at 312.527.3209 or psims@mmart.com.  Detailed information on which number to call and which website to log into will follow.


CENTRAL CASHIER SEMINAR
Thursday, December 10, 2009 at noon
If you plan on taking advantage of our central cashier program, please join us for a central cashier information session before the show opens. The central cashier program is an optional service provided by MMPI at the show. This convenient and affordable program can streamline your on-site money handling and sales transactions onsite. We will walk you through the system and answer any questions you may have. To sign up for the program please fill the “Central Cashier Contract” on page 35.


Bruce Baker Seminar
Friday, December 11, 9 – 10:30am
Over the past 17 years, Bruce has taught more than 500 workshops throughout the United States and Canada on the subjects of booth construction, marketing, sales, application preparation, customer service, visual merchandising and trends that affect the craft business. We think you will find his thoughts and tips to be very helpful. There is no fee for this seminar. Please RSVP to Paige Sims at 312.527.3209 or psims@mmart.com.


Fashion Group International’s Trend Seminar
Saturday, December 12, 8:30am
Fashion Group International presents Ready-to-Wear Trend Overview. New York – London – Milan – Paris.
Your front row seat at the runways. The insider views from industry leaders who tell you what’s relevant, what’s not and why.  An expertly edited, concise and comprehensive coverage of apparel, accessories, color and fabric trends.


Hello Craft Seminar
Digital Marketing
Sunday, December 13, 9:30am
Hello Craft will share the secrets of successful online marketing with artists and crafters who want to learn how to maximize their promotion and sales. Online selling is a great way to get your handmade goods into the hands of buyers.  Hello Craft will give you tips on what works, what doesn't, and will show you that online marketing is be easier and cheaper than you think. Social networking, blogging, and other web tools will be discussed.


ATTENDEE PROGRAMMING

PREVIEW NIGHT
Thursday, December 10
5pm-9 p.m.
The show will open to the public at 5pm. Ticket for the general admission is $15 and can be purchased online or at the door.
5pm-6:30pm
There will be an exclusive invitation event on the show floor for invited VIPs, Advisory Council Members and Guests.

NYC & Company Business Card Exchange Party
Friday, December 11, 4-6pm
NYC & Company, New York City’s official marketing, tourism and partnership organization will host an event on the show floor. They are inviting 500 of their members.


SPECIAL SHOW FEATURES


Fashion Shows
Attendees will enjoy art on the runway! Live fashion shows featuring exhibiting artist-designed clothing, jewelry and accessories will be produced daily at the stage on the show floor.


Live Music
Attendees will be treated to live music throughout weekend. We are going to be searching for emerging musicians from various genres so if you have friends in the area who would like to gain exposure at the show, please contact Paige Sims at psims@mmart.com or 312.527.3209.


Artist Demonstrations
Attendees will be able to experience artwork in the making as you share stories behind your work and the skill behind your techniques. If you have not already done so, we encourage you to sign up for these 20-minute demonstrations (via the Promotional Tool Kit) that will be held in a designated area on the show floor.


VIP Experience
Your VIPs will have special privileges when attending the One of a Kind Show and Sale NY. They will receive the following:

  • Four-day pass to the Show
  • Access to our exclusive VIP lounge
  • Complimentary coat and package check
  • Special VIP Programming
  • Concierge Services


Etsy Pavilion
Through our partnership with Etsy.com, we have developed the Etsy Pavilion, a special indie artist section on the show floor showcasing the “New Craft Movement”. Approximately 25 selected Etsy-seller artists will join us for this exciting show section. Qualified artists must meet handmade/quality criteria, have less than 3 years professional experience and cannot have exhibited at any One of a Kind Show previously. As our show partner, Etsy will be marketing the One of a Kind Show and Sale® NY through significant attendee promotion on Etsy.com.


PIERS 92 /94

Piers 92/94 (www.piers9294.com) are New York's premier venues for trade shows, consumer shows and private functions and are well-known as the location of some of New York’s most acclaimed fashion, interior design, art and antiques shows. With high ceilings and easily adaptable exhibition spaces, Piers 92/94 are ideal for showcasing any product. Pier 94 is capped by a wall of glass windows, allowing natural light to stream in unobstructed. Furthermore, our operations staff is ready to provide you with a seamless exhibition experience.

Piers 92/94 enjoy prime geographic location in the heart of Midtown Manhattan, 55th Street and the West Side Highway. Piers 92/94 are situated in Midtown West on the Hudson River, a stunning backdrop for the One of a Kind Show.  Some other neighborhood highlights include:

  • Theater District – The Piers are just steps away from Manhattan’s world-famous Theater District.  From Broadway musicals to independent productions, a night at the theater is the perfect addition to your experience.
  • Times Square – This must-see attraction defines the Manhattan experience.  There’s never a shortage of activities in Times Square: grab a drink and take in the vibrant nightlife, shop around or simply revel in all New York has to offer. 
  • Central Park – Just a few blocks from Piers 92/94, Central Park is one of the nation’s most frequently visited parks. 


MMPI

MMPI is the world's leading owner and operator of showroom buildings and trade show facilities, bringing buyers and sellers together in more than 300 market events, trade and consumer shows and conferences each year.


PROPERTY MANAGEMENT
This division specializes in ownership and management of design centers and market buildings. Our buildings,
such as The Merchandise Mart™ in Chicago, the L.A. Mart® in Los Angeles and the Boston Design Center in Boston, are home to approximately 2,000 showrooms. Each showroom is maintained by manufacturers
or distributors hoping to reach a key target audience. As market makers, our staff attracts this key target audience to the building by producing trade shows, conventions, educational programs and special events.


TRADE AND CONSUMER SHOW MANAGEMENT
MMPI is one of the largest trade and consumer show producers in North America. Each year, we mount more than 300 trade and consumer shows, conventions, conferences, educational programs and special events that bring buyers and sellers together.


INDUSTRY EXPERTISE
We specialize in 11 key industries: office and retail; home furnishings; kitchen, bath and building products;
contract furnishings; casual furnishings and accessories; gift and home; apparel; contemporary art; international antiques; fine crafts; and construction/real estate. As a result, we’ve developed an invaluable brain trust built on years of experience, carefully cultivated contacts and specialized knowledge, all of which work to elevate our showroom acumen, marketing communications and trade show operations in these industries.